Recent research carried on in Europe, involving 1500 people, shown that for fresh product best before labelling could be very conservative and the best before concept should be better explained to consumers. The following table is related to expected duration of fresh food after the BB date:

During the DECIDO Turin pilot in the food waste area, a discussion started to suggest a more flexible labelling that, in the case of fresh food could generate 50000 tons per year household food waste prevention only considering 4 items:

In the second phase of DECIDO project pilot a policy for improved best before labelling will be addressed.

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